Morning Perk: Social Media 101

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Name: Morning Perk: Social Media 101
Date: August 4, 2020
Time: 8:00 AM - 9:00 AM EDT
Registration: Register Now
Event Description:

Do you have questions like, "Does anyone actually use Instagram?" Or "What the heck is a Tik Tok, anyway?" Then, this event is for you!

Social media is a great way to build your brand. But it can also be overwhelming. 

At Social Media 101, we'll cover the basics.
  • Most common social media platforms
  • Who's using them and how often
  • What types of posts consumers want
  • Creating goals and measuring success
One helpful tip before attending this event:  Know who your customer is. Knowing the demographics and interests of your target customer/client is key to choosing which social media platforms and what type of content will build your brand.

Oh! And bring your social media questions. We'll leave a little time at the end for Q&A.


Stacy McPhillips, Marketing Strategist & Planner, Pencil Point Marketing

Stacy knows all the marketing stuff. She is a generalist (which means she knows a lot about a lot when it comes to marketing.) In her career, she’s marketed at Max & Erma’s, JPMorgan Chase, ScottsMiracle-Gro, SBC Advertising, and Sbarro pizza. 

Now she teaches small businesses how to market their business effectively by developing customized marketing plans to build customer relationships from awareness to loyalty.
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